BOOKWORM.PH

Drawing on his forty plus years as a world-class motivated speaker, Ziglar shows precisely how to achieve what people desire most from life -- to be happy, healthy, reasonably prosperous and secure, and to have friends, peace of mind, good family relationships and hope.
About the Author
Zig Ziglar, one of the most sought-after motivational speakers in the country, delivers his message of humor, hope, and enthusiasm to audiences throughout the world. He is chairman of the Zig Ziglar Corporation, whose mission is to equip people to more fully utilize their physical, mental, and spiritual resources. His client list includes thousands of small and mid-sized businesses, Fortune 500 companies, government agencies, churches, and non-profit associations. He is the author of many best-selling books, including See You at the Top, which has sold more than 1.5 million copies worldwide, Something to Smile About, and Over the Top.

Amazon.com Review
Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."

Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring

From Publishers Weekly
Godin, a business whiz kid who does direct marketing for Yahoo!, asks a provocative question: Does advertising work? He cites example after example of recent misguided campaigns, a "waste jamboree" of traditional ads aimed at consumers who no longer care. There's an "infoglut" out there, he says, of ads in myriad media whose only power is to "interrupt" people's lives. Godin's professional journey to his current status as a guru of online promotion began with his work for such industry bigs as Prodigy and AOL. Now, he specializes in direct-mail campaigns online, where he takes advantage of the interactive nature of the technology. Using traditional terms such as reach and frequency to define his efforts, he moves further, into the touchy-feely area of "permission marketing," his term for developing a personal relationship with consumers, where they actually enjoy receiving correspondence. On tape, Godin's message is winning because of his youthful attitude: self-assured, at times cocky, but always sensible. Based on the 1999 Simon & Schuster hardcover. (Aug.)
Copyright 1999 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review
Contemporary doesn't equal revolutionary. Revolutionary change is what's needed for churches to survive and thrive. Pop Goes the Church provides a curve-jumping, revolution-starting approach to changing churches, so read it and make the world a better place. --GUY KAWASAKI, Managing Director, Garage Technology Ventures, Author, Art of the Start

In thirty years of ministry, I have never stopped believing that the local church is the hope of the world. It is my driving passion to help leaders get this, and to help them find tools to do church more effectively. Pop Goes the Church should be read by every pastor, church leader, and layperson who wants to connect people to Jesus but is finding it hard to be heard in our media-saturated culture. Some authors have suggested we should give up on the local church. Stevens, however, is making the case that a local church can be transformational in its community. He doesn't stop with theory, but gives practical how-tos and examples from churches of all sizes and styles. Pop Goes the Church is sure to become very useful for a new generation of leaders. it will compel animated conversations in conference rooms and living rooms across the world as leaders everywhere wrestle with how to leverage pop culture in and through the local church. --BILL HYBELS, Senior Pastor, Willow Creek Community Church

Stevens writes with a sense of urgency that will inspire your ministry to an authentic and relevant presentation of God's transforming Word. --STEVE GROESCHEL, Senior Pastor, LifeChurch.tv

Product Description
Whether you're a regular attender, a leader, or have yet to step foot in a church, you may have questions about church that aren't being answered. How can the church remain relevant while communicating the unchanging integrity of God's truth? Author Tim Stevens makes an inspiring case for leveraging pop culture to reach out to people in the language of their lives. He offers a new perspective that gives relevance and impact to the church by using pop culture meeting people in the real world with words, sounds and images that speak to them. He encourages us to get out of our comfort zones and look people in the eyes, meeting them wherever they are, relating to their problems and society's challenges--even celebrating pop culture, where there are exciting signs of spiritual seeking. Pop Goes the Church will open your mind to church in a way that breaks down walls, engages the culture and speaks to a generation that needs to hear good news.

All parents will tell you they learn as much from their children as their children learn from them. This truth is poignantly captured in Raising Dad: What Fathers & Sons Learn from Each Other by father-son authors Thom and Art Rainer.

It was Art's idea to write from a grown child's perspective this tribute to his father's successes as a parent. Inviting his father Thom to write postscripts to these reflections, another tender truth emerged. Dad's memories about his own performance aren't nearly as rose colored, giving those who read the book great inspiration to never stop growing and learning as a parent.

All told, Raising Dad shares unforgettable lessons about faith, friendship, commitment, honesty, priorities--all the things that matter most in life between parents and children.

Publisher's Summary

Tom Peters, a self-described "professional loudmouth" who has been compared to Emerson, Whitman, Thoreau, and H. L. Mencken, declares war on the worthless rules and absurd organizational barriers that stand in the way of creativity and success. In this totally outrageous, in-your-face live presentation, Tom reveals:

# A re-imagining of American business
# Two big markets - underserved and worth trillions!
# The top qualities of leadership excellence
# Why passion, talent, and action must rule business today.

His unconventional views led Business Week to describe Tom Peters as "business' best friend and worst nightmare". Tom describes himself as a prince of disorder, champion of bold failures, maestro of zest, professional loudmouth, corporate cheerleader, lover of markets, capitalist pig, and card-carrying member of the ACLU. His most recent best seller, Re-imagine! Business Excellence in a Disruptive Age, was named one of the top 10 business and investing books of 2003 by Amazon.com and was praised by The Washington Post as "passionate, egotistical, evangelical, outrageous, and maddeningly simplistic - but always provocative and fun".

Product Description
A highly acclaimed motivational speaker shares his philosophy and his formula for success in two popular works, Secrets of Closing the Sale and Top Performance, complete in one dynamic volume.

For anyone in the missional conversation in even the slightest way, this book addresses what is by far the most important thing about it theologically and practically. -- Dan Kimball, pastor and author, They Like Jesus but Not the Church

Amazon Exclusive: Seth Godin Reviews Rework

Seth Godin is the author of Linchpin, Tribes, The Dip, Purple Cow, All Marketers Are Liars, and Permission Marketing, as well as other international bestsellers. He is consistently one of the 25 most widely read bloggers in the English language. Read his exclusive Amazon guest review of Rework:

This book will make you uncomfortable.

Depending on what you do all day, it might make you extremely uncomfortable.

That's a very good thing, because you deserve it. We all do.

Jason and David have broken all the rules and won. Again and again they've demonstrated that the regular way isn't necessarily the right way. They just don't say it, they do it. And they do it better than just about anyone has any right to expect.

This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.

There, my review is almost as long as the first chapter of the book. I can't imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.

Stop reading the review. Buy the book.--Seth Godin
Review
"Jason Fried and David Hansson follow their own advice in REWORK, laying bare the surprising philosophies at the core of 37signals' success and inspiring us to put them into practice. There's no jargon or filler here just hundreds of brilliantly simple rules for success. Part entrepreneurial handbook for the twenty-first century, part manifesto for anyone wondering how work really works in the modern age, REWORK is required reading for anyone tired of business platitudes."
--Chris Anderson, New York Times bestselling author of THE LONG TAIL and FREE

"House-husband, housewife, Fortune 500 CEO, cab driver, restaurateur, venture capitalist -- this is 'the book for you,' a book of true wisdom, business wisdom, life wisdom. The clarity, even genius, of this book actually brought me to near-tears on several occasions. Just bloody brilliant, that's what!"
--Tom Peters, New York Times bestselling author of IN SEARCH OF EXCELLENCE, THRIVING ON CHAOS and LEADERSHIP

"If given a choice between investing in someone who has read REWORK or has an MBA, I'm investing in REWORK every time. This is a must read for every entrepreneur."
--Mark Cuban, co-founder of HDNet and Broadcast.com and owner of the Dallas Mavericks

"Inspirational...REWORK is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more."
--Scott Rosenberg, Co-Founder of Salon.com and author of DREAMING IN CODE and SAY EVERYTHING

"The brilliance of REWORK is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book—and then get busy reimagining what it means to lead, compete, and succeed."
--William C. Taylor, Founding Editor of Fast Company and coauthor of MAVERICKS AT WORK

"...a Webby manifesto for post-recession success."--Newsweek

Product Description
How do you get kids interested in learning about finance? Give them a comic book! Rich Dad series author Robert Kiyosaki, whose books have sold over 5 million copies, recognized the increasing need for people to begin their journey to financial literacy-and life-long wealth-as early as their preteen years. In Escape from the Rat Race, basic lessons about ``working to learn, not to earn'', buying assets, and understanding a financial statement are revealed in a graphic format through the tale of Timid T. Turtle. When Tim runs out of cash at an amusement park, his savvy friend Red E. Rat shows him how to ``make money work for him''-and tells Robert Kiyosaki's own riveting account of learning the basic principles of lifelong financial success. Illustrated with full-color sequential art in the style of Rich Dad's popular CASHFLOW games and Web site, here is a book that gives kids (and reluctant readers of all ages) the chance to take their first steps toward financial freedom.

Amazon.com Review
Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous coauthor Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for besting the competition and triumphing in today's hypercharged business environment. The book is divided into three sections, whose titles alone epitomize its thrust and tone. The first, "Create Like a God," discusses the way that radical new products and services must really be developed. The second, "Command Like a King," explains why take-charge leaders are truly necessary in order for such developments to succeed. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people--the telephone, Louis Pasteur, and Yahoo! among them--have prevailed despite the scoffing of naysayers. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly
If music (Big Yellow Taxi) and television (That '70s Show) can look to the 1970s as a source of current inspiration, why not business books? That's the implicit argument of Forbes columnist Kawasaki's (How to Drive Your Competition Crazy) new book, which tries to capture the attitude of Apple Computer some two decades ago, when its goal was to make "insanely great products." This tone doesn't occur by accident. Kawasaki was director of product development at Apple. To his credit, Kawasaki, who now runs garage.com, a Silicon Valley venture capital firm, succeeds in being inspirational as he lays out his three steps to success: "Create Like a God," "Command Like a King" and "Work Like a Slave." Each section is filled with dozens of ideas about how to approach a market differently, and he gives pithy examples of how firms ranging from bicycle companies to Internet enterprises applied one of the three steps on their way to market. But while long on inspiration, Kawasaki is short on "how to." He has sprinkled the book with "exercises," but they are primarily there for comic relief, rather than instruction (e.g., "The next time a telemarketer calls you at home, ask for his phone number and tell him you will call him back that night"). Ultimately, however, these shortfalls probably don't matter. Kawasaki gives entrepreneurs and team leaders battling entrenched corporate bureaucracies more reason to keep up the fight. It is very hard not to like a book whose major theme is "don't let Bozosity grind you down."

Amazon.com Review
There are those who would argue that Bill Russell was the greatest basketball player ever, not because of his physical talents so much as his ability to lead and work within a team. Recently, Russell has been a regular on the lecture circuit, helping businesses understand how to take the principles of "Celtic Pride" and apply it to their corporate cultures and customer relations. In Russell Rules, he breaks downs the qualities that helped to earn him 11 NBA championships into 11 leadership lessons that should enlighten just about anyone, including managers, entrepreneurs, and educators. --Harry C. Edwards --This text refers to an out of print or unavailable edition of this title.

Product Description
In this invaluable book, Bill Russell shares the insights, the memories, and most important, the essential "rules of success" that influenced him in every aspect of his life, from raising a daughter as a single father to becoming a successful coach and mentor to others. Filled with personal and professional stories of his days playing with Celtic greats Bob Cousy, Tom Heinsohn, Sam Jones, and coach Red Auerbach, Russell Rules offers inspiring lessons on commitment, personal integrity, teamwork, and success.

"A true champion and a genuine hero." (Bryant Gumbel)

"A person of great character, great integrity." (Jim Brown)

"That rare public figure who is even larger in life, close up, than he is from a distance. [Russell] has that rare quality of authenticity." (Tom Brokaw, author of The Greatest Generation)

From Publishers Weekly
The Responsibility Revolution is underway, and it's challenging the importance of the bottom line, argues Sanders (Love Is the Killer App), former CSO of Yahoo. Both consumers and employers have turned away from price consciousness to demand that companies make a difference to society through their products, manufacturing methods, environmental efforts and community outreach. According to the author, casual consumers now represent the minority; mindful consumers have brought in a new value system, paying as much attention to a company's environmental and social policies as to its pricing structures. Companies that do not clean up their acts will be left in the dust, losing customers who want their money to go toward good causes and employees who place more importance on green factors and job satisfaction than pay scale. Through success stories like Horst Rechelbacher, the brains behind the ecologically sound cosmetics company Aveda, and Lee Scott's greening of Wal-Mart in 2004, Sanders makes a compelling argument for the necessity for businesses to appeal to their customers' hearts as well as their wallets. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Sanders was the chief solutions officer at Yahoo! In his previous book, Love Is the Killer App: How to Win Business and Influence Friends (2003), he described how to have a more fulfilling career by focusing on how to help others rather than just getting ahead. Now he is on a mission to get out the word on the responsibility revolution. With the instant access to information that the Internet provides, customers, social groups, and investors are paying close attention to the way corporations are dealing with issues such as the environment and fair treatment of employees. Corporations such as General Electric, Wal-Mart and Dell have made drastic changes to their energy and recycling policies, at first because they were shamed into it, and later because the changes saved them money. Sanders says that social responsibility is becoming the most important issue for the next generation of consumers, and any company that does not join the revolution will be left in the dust. His tips will help any company to reduce its footprint and become what he calls a “Soldier Saver.” --David Siegfried

In Secrets of the Great Rainmakers you+ll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.

Product Description
There’s no scoreboard in the sanctuary, and the only plate is probably for the offering. But every church leader needs to know how to win, and every congregation needs to know when to cheer. This insightful book speaks to every church leader who yearns for a simpler, more effective approach to ministry. An engaging parable about one overwhelmed pastor is followed by an overview of seven successful team practices, each one developed and applied in a ministry setting. Reinforced by relevant discussion questions, these clear, easy, and strategic practices can turn any ministry into a winning team.

Your ministry is perfectly designed to produce the results you are currently experiencing. If you are satisfied with those results, you don’t need this book. If not, it’s time for a change.

Like your own personal trainer, 7 Practices of Effective Ministry is an insightful guide for any leader who yearns for a simpler, more effective approach to ministry. Here are seven strategic principles that when put into play will bring focus and clarity to everything you do and turn your ministry into a winning team.

“For many years, I practiced and taught church growth. What I have witnessed as a member at North Point takes church growth to a whole new level. Andy and his team communicate principles that will add value to you and the church you love.”

John C. Maxwell, founder, The INJOY Group

“Every professional athlete recognizes the value of solid coaching. The best are always working to get better. From what I’ve seen at North Point, these seven practices can improve the game of any church in America.”

John Smoltz, Cy Young Award-winning pitcher

“The practices covered in this book are down-to-earth, practical, and come from real difference-makers who know what church leadership is all about. Andy, Reggie, and Lane have definitely hit the ball out of the park with the 7 Practices of Effective Ministry.”

Ed Young, Jr., senior pastor, Fellowship Church

Story Behind the Book

Looking for ways to help pastors faced with hectic lives and depleted resources, Andy Stanley, Reggie Joiner, and Lane Jones decided to write a parable about the complicated life of a local pastor. Rather than come straight at those in ministry with formulas and lists, they engage readers in an effort to have them identify with the character.

About the Author
Andy Stanley

Andy Stanley is a graduate of Dallas Theological Seminary and the founding pastor of North Point Community Church in Atlanta , Georgia , with a youthful congregation of more than 12,000. Andy is the author of the 1998 Foreword Book of the Year finalist Visioneering, the bestsellers Like a Rock and The Next Generation Leader, and the recent How Good Is Good Enough. Andy and his wife, Sandra, have two sons and a daughter.

Lane Jones

Lane Jones is a native of Atlanta , Georgia , where he lives with his wife, Traci, and their three children, Jared, Caitlin, and Madison. He is on staff at North Point Community Church , where he loves to write and participate in the creative process. Lane holds degrees from Georgia State University and Dallas Theological Seminary.

Reggie Joiner

Reggie Joiner is the executive director of Family Ministries at North Point Community Church . He leads the staff responsible for children, student, and married adult ministries. He is also creator of FamilyWise, a nonprofit ministry aimed at helping churches and families teach kids character and faith. Reggie lives with his wife, Debbie, and his four teenagers—Reggie Paul, Hannah, Sarah, and Rebekah—in Cumming , Georgia .

Pastors can never have too much support. In Shoulder to Shoulder, Dan Reiland, Vice President of Leadership and Church Development at INJOY, helps laypeople understand the unique challenges a pastor faces, allowing tehm to make a positive difference in the pastor's life as well as teh congregation's. John Maxwell, former senior pastor of Skyline Wesleyan Church, states the book's impact best in his foreword: "Through this book, Dan is going to walk into your life and lift you to a higher level, just as he did for me."

How to Attract Crowds to your Church and make them stay!

Empowering People for Ministry

Review
"Dobbins calls on everyone to...make the decision that is right. After that, the next decision will be easier." (Copley News Service )

Product Description
"Stepping Up" explains an elegantly simple yet entirely practical approach to making positive choices at work and in life. Timothy Dobbins, a leading executive coach, a Fellow at the Warton School at the University of Pennsylvania, and a former Episcopal priest, advocates stepping up, or taking responsibility, even if it means having a difficult conversation with a colleague or experiencing the discomfort of making tough decisions, especially at work. Dobbins' approach to the workplace is based on his experiences over the past 16 years helping senior executives and CEOs make the decisions that have made their own companies more humane and more profitable.

Product Description
Success AccelerationProven Strategies to Put You on the Fast Track to New Levels of Achievement.

Though Alexander's "ten crucial questions" aren't revolutionary-"What's life all about for you?" "Would you do anything differently if you knew you had only a year to live?" "Are you running your business or is it running you?"-he makes the usual threadbare management clichés ("Treat your customers like royalty") say something new by avoiding the hyperbolic vigor common to American business writing, instead employing a dry style that can verge dangerously close to sarcasm: "Many business leaders find focusing on what is truly important difficult, because doing is so much easier than thinking." Alexander also pinpoints the major drivers of business dysfunctionality: fear, frenetic busyness, arrogance and ignorance. His solutions are quite sensible: write down the one thing that scares you most about your current situation; do three things a day that only you can do really well to uniquely help the business; don't guess what your customer wants. Though the advice sounds practical enough, the real-world results Alexander has achieved aren't quantified in this book, and the CEOs Alexander has coached aren't named. Still, Alexander has written the rare palatable guide to executive coaching.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved